"Quality is never an accident; it is always the result of intelligent effort." - John Ruskin

These principles are not things Al has made up; each one has been thoroughly investigated and proven in the real world.

Here's what we know about our four key areas:

Human behaviour is motivated, therefore it can be managed. Over seventy years of clinical and field study of Human Behaviour has taught us how to manage it. The key is not to do safety "to" your fellow employee, but "with" them.

If you measure it, they'll do it. If you add a reward, they'll do it with commitment and enthusiasm.

Safe tools, equipment, materials, and environment have a huge impact on safety; they too need to be managed.

"The way it is around here" really matters to safety. How you spend your time and money matters A LOT! How you demonstrate your values, by means of your actions, will speak volumes.

"What you do speaks so loudly that I cannot hear what you say." - Ralph Waldo Emerson


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